LAUREN FITZGERALD
Hello, I'm a Harrogate based communications expert, specialising in helping businesses achieve their full potential through marketing.
Whether you'd like to increase visits to your website, reach your audience on social media or create meaningful content strategy that resonates with your customers, I have the unique experience to support your goals and make them a reality.
I've worked for award-winning digital marketing agencies, delivered content strategies for household brands such as Jet2 and Asda, and collaborated with clients in the third sector.
And, with expertise in writing for Search Engine Optimisation, I have the skillset to support you in driving online performance through carefully crafted content that can increase traffic, boost search engine positions, influences conversions and inspire your customers.
PORTFOLIO OF WORK
STICKYEYES
In my time at this award-winning digital marketing agency, I worked as part of the creative content team, delivering campaigns for household names such as ghd, Hertz, Tesco Bank, and MyProtein. This work was focussed around driving organic traffic through engaging, SEO content.
ROAR AMBITION
In this role, I worked in-house for a startup health and fitness company. Here, I developed content strategy, performed SEO research and site audits, and utilised copywriting skills to drive conversions, sales and boost brand visibility.
JET2.COM
As one of the most well-known holiday companies in the UK, I was excited to join the Jet2.com content team. My responsibilities involved writing inspiring travel content for all brands under the umbrella of Jet2.com and working closely with the SEO team to bring my expertise on driving organic traffic through meaningful content strategy.
ASDA
Here, I worked in a strategic content coordination role within Asda's internal communications team. In this role I wrote content for a range of platforms, designed effective social and blog strategy and managed the overall delivery of work.
MARKETING WITH PURPOSE
In a freelance capacity, I have worked closely with clients to deliver social media campaigns, designed to target specific audiences and increase activity and engagement. This is in addition to online content writing and magazine editing for a range of not-for-profit organisations.
AGENCY FOR GOOD
As a freelancer for Agency for Good, I've enjoyed the opportunity to work alongside clients and SEO teams to write powerful website content for not-for-profit organisations, specifically designed to increase rankings on search engines, inspire audiences and boost donations.